YouTube has tightened its policies for YouTubers who like to produce child and family content. Starting in November, the video streaming platform says that channels with content made for children must adhere to a more stringent set of guidelines if they want to continue to earn adsense.
This new policy is intended to prevent child creators from uploading videos that are highly commercial or promotional in nature. In addition, they can no longer produce videos that encourage negative behaviors, such as bullying, dishonesty, disrespect for others, harmful jokes, unhealthy eating habits, and more.
If the channel violates these guidelines, YouTube may suspend it from the YouTube Partner Program (YPP) and receive limited or no advertising. This will certainly affect the adsense income from videos made by YouTubers of child and family content with a large number of viewers.
We’re committed to helping creators for kids and families succeed on YouTube. Creating content for kids is an exciting opportunity, but we want to make sure creators are aware of our guidelines for videos that reach this young, impressionable audience.
The difference between high-quality and low-quality children’s YouTube video content
In the new guidelines, YouTube also details what aspects of high and low quality children’s and family video content are rated. If content created for kids is in line with the principle of high quality, there will be more benefits, from adsense to exposure.
Meanwhile, video content that falls under the principle of low quality, will find it difficult to benefit from advertising, it is not recommended to watch until it is not included on the YouTube Kids platform.
Principles of high quality children’s YouTube videos
Elements of being a better person: This includes content that demonstrates or encourages respect, good behavior, and healthy habits. Examples include content about being a good friend, brushing your teeth, eating vegetables, and staying healthy.
Inspiring elements: This includes content that encourages critical thinking, discussing new ideas, and discovering and exploring the world. Content should be age appropriate and designed for a young audience.
Elements of creativity, play, and imagination: This includes content that is thought provoking or imaginative. It can also encourage children to create and engage with something meaningful. Examples include creating imaginary worlds, storytelling, soccer tricks, singing along, and creative activities such as arts and crafts.
In real-world interactions: This includes content that depicts life lessons and strong character, or encourages building social-emotional skills, problem solving, and independent thinking.
Elements of Diversity, equality and inclusion: This content celebrates and encourages multiple perspectives. This includes content that is representative of different ages, genders, races, religions, and sexual orientations. He also advocates equal treatment of these differences.
Get ready! YouTuber Content for Children and Families It will be difficult to make money from Adsense
The principle of low quality children’s YouTube videos
Commercial or promotional elements: Content primarily focused on purchasing products or promoting brands and logos (for example, toys and food). It also includes content that focuses on excessive consumerism.
Elements encouraging negative behavior or attitudes: Content that encourages harmful activity, waste, bullying, dishonesty, or lack of respect for others (e.g., harmful/unsafe jokes, unhealthy eating habits).
The element of deception: Content that claims to have educational value in the title or thumbnail, but actually lacks guidance or explanation relevant to children.
Elements hinder understanding: Content that is incomprehensible, for example has shaky visuals and muted audio.
Sensational or misleading elements: Content that is untrue, exaggerated, bizarre, or opinion-based, and may confuse young audiences.
Odd elements of using children’s characters: Content that puts popular children’s characters (animation or cosplay) in unpleasant situations.