Tutorial SEO for Beginners: Rank #1 In Google in 2022

Tutorial SEO for Beginners: Rank #1 In Google in 2022

What is SEO?

It’s an acronym for “Search Engine Optimization.”

And it’s the process of ranking web pages on the first page of Google’s organic search results.

This process of SEO has four core pillars of success:


Keywords are the foundation of every successful SEO campaign. In fact, understanding how to pick the right keywords will make or break your campaign. 

I’ll show you how to pick the right keywords for your business and your unique situation in the video.

Once you’ve found keywords, you need to optimize your site’s technical performance.


Please don’t fear the word “technical” because it’s pretty easy once you understand what to look for. The goal of optimizing technical performance is twofold:

First, we want Google to be able to crawl and index our pages in an efficient manner.

Second, we want our site to have a tremendous User Experience (UX). 

I’ll show you what to look for and how to optimize both elements in the video.

Once you’ve found keywords and optimized for UX, it’s time for the most important part: 


Think of content as the lead domino for SEO success. You should invest most of your time in optimizing and creating new SEO-driven content.

Here’s the key:

You should always optimize BEFORE you create.

I’ll explain why in the video.

And last, but not least:


You can nail all previous pillars like a pro, but without backlinks, you’ll struggle. What are backlinks? They are links from other websites and Google considers them as “votes.” 

In theory, the more high-quality votes your page has, the more Google will trust it.

What does a high-quality backlink look like? Watch the video to find out

hey are you an seo beginner well perfect because in this video i’m going to show you exactly how to rank on the first

page of google step by step and watch until the end because i’m going to prove that 99.9

of people do this one seo action

completely backward so if you’re excited about this free seo training then drop a comment below with let’s do this and

let’s dive right in hey so i’m nathan gotch the founder of gotcha seo and i’ve personally led hundreds of successful seo campaigns in my agency and i’ve

trained thousands of seo professionals in my program gotcha seo academy so in this free seo training i’m going to walk you through my proven in-house seo

process so you can rank on the first

page of google every time now before we dive in please subscribe to the semrush youtube channel below and hit the bell button because you’ll get notified when i publish the next video in this series so the first question i need to tackle is what is seo seo is an acronym for

search engine optimization which simply is the process of improving rankings in google’s organic search engine and

there’s one reason why seo is by far the best inbound marketing channel and

that’s intent when someone searches sem rush free trial the intent is clear

they’re towards the bottom of the sales funnel and they’re getting closer to

becoming a customer more on that in a second but intent is why seo is the most popular inbound marketing channel and the data proves this to be true for

example the keyword seo gets double the amount of searches compared to other

marketing channels like facebook ads or even social media marketing but that’s not all according to sem rush rank three out of the top five most popular

websites in the world are search driven youtube is the most popular video search engine amazon is the most popular

e-commerce search engine and as you know google is by far the most popular

traditional search engine in fact

according to statista google owns 87 of the search market share as of 2021. so now that you know the opportunity that exists with seo how do you actually do it well let’s dive into it so the proven seo process i’m going to show you can be broken down into four pillars number one keywords number two technical number

three content and number four backlinks let’s start with pillar one which are keywords so keywords are the foundation of any successful seo campaign because they are what searchers use to find

solutions and answers to their problems and the goal is for your website to show up for keywords that your ideal

customers are searching for so with that said the first part of the keyword

research process is to find keyword

opportunities now how you go about doing this will depend on if your website has existing organic search traffic or not so here’s how to find out open scm rush enter your domain into the search bar go to organic research and look under

keywords if you have existing keywords then that’s where you want to start

because it indicates that you’re already doing something right in this case what you’ll want to do is identify what i

call low hanging fruits and these are keywords ranking from positions number two to number 15. so while in sem rush click on the positions tab and then the positions drop down and enter 2 and 15 into the custom range and now you’ll

have access to all of your low hanging fruit keywords and these are the

keywords that you need to prioritize

because with some simple optimization and possibly some backlinks you can push those rankings up and you’ll see a big spike in organic search traffic in fact according to a study conducted by

backlinko the number one spot gets

approximately 31

of the total clicks for a keyword while the number five spot only gets nine

percent of those clicks that means if you go from position number five to

number one it will produce huge traffic gains and that’s why you should focus all of your initial effort on these

low-hanging fruits now you might be

wondering how do you improve the

rankings for these keywords well i’ll be tackling that in a second now what do you do if you have no organic keywords because you haven’t done seo or you have a brand new website well here’s what you need to do go to semrush and go to the seo section and click on keyword gaap enter your domain and then enter a few of your top organic search competitors domains if you aren’t sure who your top competitors are in organic search then go to keyword research and keyword

overview and then enter a keyword

related to your industry in this example i’ll use seo tools then scroll down to serp analysis and refresh the metrics so you can see which domains have the most search traffic while keeping this tab open go to the competitive research

section open keyword gaap in another tab enter your domain first and then copy and paste one to four competitors from the previous section into the keyword gaap tool then click on the position

drop down click on competitors and

select top 10 then scroll down and look under all keyword details for you can then sort these keywords based on a few different criteria and the two you

should be most interested in are missing and untapped which both mean that one or both of your competitors are ranking for these keywords but your website is not so now that you know how to find keyword opportunities in both scenarios let me tell you the truth anyone can find

keywords but the real magic happens when you know how to filter through these

keywords and select which ones are

actually worth targeting and in the next video in this training series i’m going to dive deep into the second and third parts of keyword research however here are two things to consider when trying to select keywords number one what is the intent you should always prioritize keywords with transactional intent that are towards the bottom of the funnel and the best way to understand this is to know the five main categories of intent which are informational investigative comparison transactional and

navigational and every strong seo

campaign will target keywords at each stage of the funnel so let’s say you’re building a keyword strategy for semrush so at the top of the funnel scrmes would want to target keywords with

informational intent like learn seo or how to build backlinks these keywords are broad and will drive the most

traffic the next phase of the search

journey is to target keywords with

investigative intent like seo tools or best seo tools now notice that this is much more relevant to what sem rush

offers so now at this point the searcher is likely brand aware which means they know about the big players in the seo tool market like sem rush and that means they’ll likely begin searching keywords with comparison intent like sem rush

versus moz and as you can tell the

searcher is getting very close to making a decision and they’re weighing their options and now we’ve arrived at

keywords with transactional intent which in this case would be sem rush free

trial and the conversion rate for a

keyword like this will be sky high and the final type of intent is navigational which is just sem rush or sem rush login and you won’t need to spend too much

time on these because the brand should automatically rank so with that said you should always start at the bottom of the sales funnel and work your way up i’ll help you much more with this in the next video in this series so make sure you subscribe below and hit the bell icon to get first access when the next video

goes live now the next question you need to ask about your keywords is number two can you actually compete for this

keyword now the good news is that you can use scmrush’s keyword difficulty

tool to quickly filter through all of your keyword opportunities so just enter your target domain or a competitor’s

domain into the search bar and go to

organic research then click on positions and go to the kd filter start with very easy and work your way up these are the keywords you want to attack first

because they won’t require as many

resources to rank so just to review

prioritize keywords with high

transactional intent and low competition first now there are many more steps that go into keyword qualification and

prioritization but i’ll share those in great detail in the upcoming video now let’s move on to the second pillar which is technical so you may have found some awesome keywords but your site won’t

rank without optimizing for technical performance think of technical as the foundation of a house it alone likely won’t help you achieve first page

rankings but it’s a requirement to get there and i’ll be diving deep into seo audits in a later video in the series however let’s cover some quick wins

right now so first go into scm rush and look under on page and tech seo and

click on site audit click add new

project and enter your domain and the project name now before you change the site audit settings open up google in another tab enter sitecolon

yourdomain.com in this example i’ll use semrush.com they have roughly 55 000

pages indexed so i’ll select a hundred thousand from the limit of checked pages drop down you can keep all of the other settings the same and click start site audit now once the audit is complete you might be a little overwhelmed because semrush provides an enormous amount of data and different opportunities now in a perfect world you could pursue fixing everything and long term you probably should however you need to prioritize because some opportunities will have a far bigger impact on performance than others and at a high level you need to optimize three core categories to

achieve optimal technical seo

performance first you need to make sure your website is crawlable and indexable and there are many factors that impact crawlability and indexability but some of the biggest include your website

architecture more on this in a second your page experience your robots.txt

file and tags like no index which could prevent google from crawling pages on your website now while in the sem rush audit section click on issues look for the category drop-down and then select crawlability scm rush will then show you all the possible issues that could

negatively affect crawlability then

repeat this same exact process except change the category to indexability once again you can see exactly what could

hurt your indexation tackle these items asap because if google can’t crawl your pages then they won’t be indexed and if they’re not indexed it’s impossible to rank second you need to optimize for

user experience or ux for short one of the most important ux factors is page loading speed in fact google recently stated that core web vitals is a ranking factor so you need to do everything in your power to improve loading speed and page experience so while in the overview tab on the audit you’ll see the new core web vital score from scm rush click view details and you’ll see the exact pages you need to improve and the cool part about optimizing your site for core web vitals is that most changes will have positive effects on a site-wide basis meaning you won’t need to go page by

page optimizing for core web vitals for most of your pages and now the third

technical pillar you need to optimize for is your site architecture or in

other words internal linking now there are a few core tenets of internal

linking first your pages shouldn’t be more than three clicks deep into the

architecture otherwise it could

potentially hurt crawlability and

indexability so go to the crawled pages tab in the semrush audit click on more filters select crawl depth from the drop down and then select four plus clicks from the second drop down and now you’ll know what pages you need to push further up into the architecture the second part of optimizing your site architecture is to identify pages with poor internal

link coverage and the fastest way to

find these pages is to use semrush’s

internal link rank in the audit so first while still in the crawled pages tab

click on the drop down and select

internal link rank this is a proprietary score mechanism created by scm rush

which gauges how much authority and link equity a particular page has so if a

page has many internal links from pages with many backlinks the ilr score will be high and a low score is an indication of poor internal link coverage so on the second drop down you can select less

than 10 and then you can see some pages that need more internal link love so

that is just a preview of how to

optimize for technical seo once again i’ll be going deeper into this in a

later training video so let’s move on to pillar number three which is content so you’ve identified solid keywords and

your technical performance is now on

point now you need to optimize your

content so i follow a simple process

when trying to optimize a page and here it is number one is there keyword

cannibalization so keyword

cannibalization is when you have two or more pages targeting the same exact

keyword phrase and it’s detrimental to your seo performance because it forces google to decide which page is best for that keyword and you don’t want google making those decisions it’s our job to direct google in fact john mueller the search advocate at google said this

about keyword cannibalization we just rank the content as we get it and if you have a bunch of pages with roughly the same content it’s going to compete with each other kind of like a bunch of kids wanting to be first in line and

ultimately someone else slips in ahead of them personally i prefer fewer

stronger pages over lots of weaker ones don’t water your site’s value down so the quickest way to identify keyword

cannibalization is to use semrush’s

position tracking tool go to keyword

research and click on position tracking then click on new position tracking to start a new project enter your target keywords and once the scan is complete open up the project and then click on the cannibalization tab this will show you instances of keyword cannibalization for the keywords you’ve specifically

entered the next content check is simple number two does the page need to be

upgraded your seo driven pages should be different and better than what exists plain and simple number three is the

page optimized well at the most basic level your primary keyword should be in your url title h1 tag first sentence and last sentence but to take things up

another notch i recommend using scm

rush’s on-page seo checker go to the

on-page and tech seo section click on the on-page seo checker and start a new project click on import keywords and

pages and then select your preferred

option in this example i’ll use manually enter your target url and the exact

keyword phrase you want to rank for and then click collect ideas scmrush will then show you how to optimize the target page from a strategy content semantic technical ux and even link building

perspective so make sure you benchmark your performance today and then execute on these recommendations the next point to tackle is number four does the page have enough internal link coverage so go back to the audit and see if your target page is getting enough internal link

coverage and the final checkpoint is

number five does the page need more

topical authority if you find that the page doesn’t have much internal link

coverage then it likely doesn’t have

much topical authority either in other words you need to create more keyword driven content to support that primary asset and now moving on to the last and fourth pillar of the seo process which are backlinks so i’ve been doing seo

consistently since 2011 and one thing has stayed the same backlinks are still the number one ranking factor and this isn’t just based on my experience alone according to a ranking factor study

conducted by scm rush they found that the more backlinks a domain has the

higher its position on the serp now the key is to remember that not all

backlinks are created equal in fact some backlinks can wreck your rankings and get you penalized now before you attempt to acquire new backlinks you first need to audit your existing backlink profile open up semrush go to the link building section and click on backlink audit tool create a project and then run the audit schmush will then give you an overall toxicity score and if you have a high percentage of toxic domains there are a couple ways to handle it first work to acquire higher quality backlinks to

offset the low quality backlinks and

then second if the backlinks are really nasty then you can attempt to get them removed through outreach and if outreach fails then disavowing with google should be the final option now keep in mind

that disavowing backlinks can have a

negative impact on your seo performance because you may decrease overall website authority so that’s why you need to be actively working to acquire new

backlinks so like other parts in this seo process i’ll be diving deep into

effective backlink acquisition in a

dedicated video in this free training series but for now you should aim to

acquire backlinks on websites that have the following three characteristics

number one it’s relevant to your website so if you own a coffee shop you should try to get backlinks from coffee

websites food bloggers etc number two it’s a real website with real organic traffic so think about it if a website has organic search traffic then google probably trusts it and the opposite is true as well if a website has no organic search traffic then you should probably be a little concerned number three it’s authoritative and their backlinks are high quality so aim to get backlinks on websites with strong high quality

backlink profiles now there are many

more qualifying factors but for now

those three will work so the cool part is that you can run any backlink

opportunity through semrush and quickly see at a glance if it has organic search traffic if it has authority and if the backlink profile is high quality all

right so you made it all the way to the end and we covered a ton of ground so at this point you know the four pillars of proper seo in the next video in this

free seo training series i’m going to dive deep into keyword research in fact you’ll learn advanced keyword research techniques that 99.9 of your competitors are not using i guarantee that so if you got any value from this video please

button because you’ll get notified when we publish the next video in this series thank you so much for watching and drop your questions below this video i’ll see you in the next video

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