Want your article to be on the first page of Google? Indonesian blogger friends need to know the latest SEO techniques in 2021. Everything will be discussed thoroughly here and my friend just needs to take a little time to read it.
This technique or method can also help improve the optimization of your content on the internet if you plan to create articles that are effective in gaining organic traffic from Google.
However, please note that these tips only apply to original and unique articles. In the sense that the articles used are not plagiarism from other sites that are still running on the internet.
Want to know how?
Make sure you don't just read based on the listing because it's very possible for you to lose the main idea in it.
Oh yes. Especially for beginners or those who are new to the blogging world, if in the future you want to apply the techniques that will be presented, you should use a template / theme that has a structure and maximum optimization value for the site so that it can run effectively.
The trick, check the SEO score of the template you are using via https://web.dev/
Next, enter the measure menu (measure). Enter your site address and run the audit. Wait a moment and see the results.
There are many choices of templates with unique and attractive designs on the internet. Starting from free to paid (required to buy a premium license).
Buddy may choose the type of display / design according to taste. However, it is also necessary to ensure the quality.
After all, blog template products and website themes are very easy to get in Indonesia with the best quality.
So, my friend needs to consider it first.
Even so, having a template with an SEO score of 100 will not be enough to compete with your competitors' positions on the internet.
You must do several other techniques manually so that the content of the article to be published can be in the top position of Google searches.
Some of the techniques you need to know to optimize Google's search engine index for published articles include:
Here's the explanation.
In this discussion, the most important thing is to be able to find competitive keywords according to the theme of the article you want to write.
Remember that the keyword meant here is the target query that will be used.
Method 1. Research through Google Trends.
You can use Google Trends to find out what internet users have been searching for in the past. The trending topics listed in the listing are popular queries over a period of time.
Method 2. Research through Ubersuggest.
Through the Ubersuggest app, you can easily check competitive popular queries. Through this app, free users are given 3 times keyword search opportunity per time limit. While the premium ones, have more opportunities and data.
Method 3. Research through other paid applications.
For example through the Moz application, ahref and others. However, paid apps are quite expensive. You need to subscribe every month or for 1 year at a price that is not small. Quite a lot of opportunities to get paid competitive/targeted keywords. Usually, this application is used by those who run an online business on the internet.
Next, is to check the titles of competitors who use similar keywords on the internet.
It means this. Now that you've found the keywords that are considered competitive, now find out how to index the top titles on the internet so they don't become duplicates.
Because, it can be bad for new articles.
Step 1. Search for the Keyword you want to use via Google Search.
Pay attention to all the titles they use; the title of the article that is on the first page of search results. It can also be up to the second, third or so on.
Step 2. Write down all the titles they use in the article (especially those related to that keyword) on a piece of paper.
The goal is to know how the proper arrangement of titles should be and not have the same wording, especially with those who are positioned on the first page.
Next, create a new, unique title.
Google recommends that the ideal number of article content titles is under 60 characters. This does not mean you should not exceed these specifications. Okay. However, in web browsing usually longer titles will be cut off when displayed.
For that, write / create a title according to the recommendation because it will be better.
Step 1. Create a unique and attractive title design. You may provide one or more for consideration which is more appropriate and targeted.
Step 2. Please check its suitability with the content or main discussion in the article. Also avoid using misleading titles.
Step 3. Put the keywords on the first line. You can also put it in the middle or end or made separately. However, the early ones will be more profitable. It can be said that the first line is very powerful for searching.
After choosing one of the most suitable titles among the options previously provided, please check back on the list of the most popular titles that managed to occupy the first page of Google. Avoid using the same initial sentence or text.
Up to this point, you are considered to have created a unique new title.
Then enter the stage of creating article content.
If it is said to be unique, it means that it has its own characteristics that can distinguish it from the others. Although the topic of discussion is the same, articles made by different people will certainly have differences. It falls into the unique category.
While competitive is article content that can compete with others on the internet.
In another sense, a competitive article has a quality that can be relied on from the rest (which has existed before).
How to create competitive content?
Here's the technique / method according to the pandu.one experiment:
It means this.
You need to know how reliable the site or blog you are using and your competitors are on the internet.
This technique will really help the article content you publish has a great chance of entering page one. However, this is not a guarantee.
At least, there are 3 important things that need to be known, namely the quality of DA, PA and OS from their own sites and competitors.
DA is Domain Authority, PA is Page Authority and OS is Off-Page SEO. You can check it through the tools available on the internet.
Usually, websites or blogs with higher DA and PA quality will be easier to appear on the first page of search results. However, don't be discouraged if your blog's DA/PA is still low. Your site may have a higher OS score than your competitors. It can also spur your content index faster against web search engines, such as Google.
That is, you need to compare the capabilities of your site with competitors based on these three criteria.
Although not the main benchmark, but at least it can help.
Then, what next?
Well, after knowing it, from here you can adjust how many articles on the page can at least balance it.
For example, your site has DA 5, PA 8 and OS 23. While your competitor has DA 10, PA 21 and OS 30.
So far, your competitors have had better reliability on search engines.
Here, my friend needs to try to balance it with article content optimization.
For that, try to check how many words are on the page. You must be able to have more than that. In addition, there is no need to arrange the text following the order/structure like competitors. Because, if the same, usually tend to sink.
Remember that competitors are ahead and have received traffic before so their existence is not always easy to be shifted lower.
In other words, you don't have to try to compete with it, but at least your latest content can have a chance of being on an equal level.
You need to experiment on this if it is found useful. In addition, it should be understood that publishing competitive article content requires serious effort.
After the article is ready and has been published to the internet, please do a direct (manual) url inspection.
To perform a URL inspection manually, we recommend going through Google Search Console. This will help speed up the indexing of published article pages so that they are immediately listed in the recommended answer queue for the next Google search results.
This needs to be done every time you publish, even if you have previously registered a sitemap (sitemap) with the GSC.
The trigger referred to in this article is a trigger signal.
This means, once published, the initial trigger for traffic to the article page is very important.
Here, it is only recommended to trigger with referral traffic only. The method is very easy, namely by sharing article content to social media such as Facebook, Pinterest, Twitter and others.
This technique is usually very helpful in indexing recently published articles.