simple blogger tutorial - Organic traffic is visitor traffic that is sourced from search engines organically and does not come from paid advertising services on the internet. In other words, the traffic is considered as a pathway for obtaining quality visitors to the site.
To get quality traffic, one way is to create SEO friendly search engine-friendly article content. In the world of blogging, this is known as search engine optimization (seo), which means search engine optimization.
The optimization can refer to internal pages (On-page SEO) and off-page (Off-page SEO) sites used for publishing articles on the internet.
Brief explanation of both:
On-page SEO. Technically, On-page SEO is the act of optimizing search engines for various internal factors of the site. Starting from the theme / template used, content and others that are on a site. In Indonesia, On-page SEO tends to be called on-page SEO.
Off-page SEO. In contrast to on-page seo, Off-page SEO is more focused on optimizing external factors (outside) the site. This refers to reciprocal links from other sites (backlinks), publications on social media and others. In Indonesia, Off-page SEO tends to be referred to as off-page Seo.
In line with this, article content that is search engine friendly (SEO Friendly) is at least unique from others on the internet and is the result of your own work (original) and can attract readers' interest.
In other words, article content needs to be original, unique and interesting. These three things play an important role in optimizing article content.
On the other hand, articles can also be considered as spam. Spam is unwanted and easy to ignore.
Well, if you are interested in knowing how to make SEO friendly blog articles and are effective at bringing organic traffic to your site, the following is explained.
In that sense, the topic is the main core or subject of discussion/talk to be discussed. Usually, a topic can consist of several words and is general in nature, while a theme is a more specific basis of thought or main idea.
Themes can come from specific material topics that refer to more specific sections. In another sense, a theme can be said as a topic that has a clear purpose so as to enable a writer to develop his ideas in a directed manner. Next, the meaning of the title. The title is a more specific part of the theme that has been accompanied by a more comprehensive explanation.
For example, the topic "Article Writing on the Internet". From this topic, a more specific theme can be made into "Writing original, unique and interesting articles on the Internet".
So with that, the title of the article can be made "How to Write Quality Articles That Are Effective in Gaining Organic Traffic on the Internet".
In principle, determining the topic, theme and title of a blog article on the internet needs to be based on research on several keywords that are relevant to the main idea in the article, including in writing the title of the article.
But before that, do the development of the main idea first so that you can find various relevant keywords later.
To develop ideas, you may use relevant reference sources. For example, books, scientific articles and others, if knowledge of the theme is limited.
This aims to gain additional knowledge from reliable references so as to be able to develop creative ideas.
In addition, you can also develop it with mind mapping techniques. Mind mapping is a technique for developing thinking activities from one direction to all directions / various points of view.
For example, the theme raised is "Writing original, unique and interesting articles on the Internet"
Well, based on this theme, ideas can be developed towards a wider scope.
For example, mind mapping for the word article.
The mind mapping above is just a simple example. Actually, the word text, readers, language and news can be developed again with various unique points of view.
That is, it can be said that mind mapping is very helpful in developing ideas in drafting a broader concept of writing.
Sometimes I myself wonder why there are still many bloggers who use applications or tools to write articles.
Even though they themselves mostly do not know the weaknesses of these tools other than having advantages that are considered correct by users.
If you input the same data and produce the same articles, that means, it is very possible for automatic articles to publish duplicate results.
Though writing is easy if you know the right technique for developing ideas.
Back to the discussion.
After doing mind mapping, then do competitive keyword research.
Keywords are the target queries selected in the posts. This is more synonymous with diction (word choice) in the preparation of a text based on an internet searcher's query. That is, to create article content on a blog, it needs to be based on relevant keyword research.
You can use both free and paid apps, such as: Google Trends, Google Keyword Planner, Ubersuggest, Ahrefs, Moz, and others. Choose simple competitive keywords that have a high chance of being used for the site.
Write a unique article title and grab the reader's attention. For that, use words that are simple, logical but have a big emotional impact (feelings).
Try to compare the following three titles:
Well, based on the three examples of titles above, the first one looks ordinary and less attractive. While the second is a little attention-grabbing and persuasive. While the latter, the sentence can be said to be interesting.
Please note that most readers of articles on the internet read the title first than the content of the discussion. In no time, the reader can decide to read further or choose to leave it.
Next, write the optimal title.
To write blog article titles, optimization is considered important.
This relates to inserting keywords in the title line and implementing the following:
Make a writing structure starting from the introduction, discussion to the conclusion (conclusions and suggestions). Here, you can outline some of the main ideas that are more specific and coherent.
In writing, each paragraph always has a main idea that needs to be described with supporting sentences. In addition, also include some relevant key words in the article.
Start writing articles from the introduction. Lead the readers to identify what will be discussed, the purpose, and the benefits that can be obtained.
You may open the paragraph by using the main idea that can describe the introduction of the article's overall content and is general in nature. Usually, the opening paragraph has a special statement that needs to be explained in more detail in the next paragraph.
In the discussion, describe the material in a more clear and easy to understand manner. Use simple language. Because scientific things are usually very easy to just leave, even though not everyone does it. Next, consider whether the discussion has answered the questions that the reader is expecting.
After the discussion is considered complete and has answered the reader's questions, make a closing section containing the conclusions and/or suggestions of the author. Thus, readers can easily understand the conclusions of the articles they have read.
If you are writing in a book, the criteria for a good paragraph are at least 5 sentences, it is different with blogs. The ideal blog paragraph is only 2 - 4 sentences long.
With short paragraphs, writing becomes more interesting to read and provides white space on the page of reading text. White space is meant the distance in the text so it doesn't look too close together.
Add pictures, graphics, videos, or charts that are relevant to the discussion to make it easier for readers to understand. To use images, make sure there are no more than the article text. The same goes for videos, graphs and charts. That is, it is only as a complement and assistance to the reader.
In addition, to optimize the size of the images that are loaded into the article so that the blog loading is not slow which could have an effect on Google's version of CLS.
Maybe you should consider the .webp image format according to Google's recommendations. Well, for the size of the first image in the article, you should use a weight under 10 kilobits (kb).
Furthermore, when inserting an image in the article, don't forget to fill in the alt text and title text on the image.
For interesting articles, it is recommended to use the listing technique in the sub-headings; including other descriptions. Listing which is meant here is the recording of the outlines/categories of descriptions in the article.
With this, it is easier for readers to understand the sections in the article.
In addition, readers can perform scanning and skimming techniques to find information from a reading faster.
In that sense,
Internal links are page links that come from the site itself. While external are page links from other sites.
Through internal and external links, readers can get additional information/experience from the page.
Well, to build this link, it is necessary to consider the balance between the two.
How to insert a link in article content.
Perhaps making internal and external links is no longer a foreign thing for bloggers.
Well, to insert a link in the article content, there is no need to create a persuasive sentence that directs the reader to click on it. Usually, the practice of inserting a link in the article text is only used as an option for readers who need it.
The insertion is also adjusted to the text in the article, so that the link can be visited by the reader by itself if they feel the need to find further relevant information.
That is, avoid using words like see here, click here, read here, and so on. Such practice is considered unprofessional.
After the article is written, it's time to check whether there are errors in wording, spelling, including spaces between words, phrases, sentences, clauses or punctuation used.
If you write an article in Indonesian, but there are some foreign words in it, then the word needs to be italicized so that the reader knows that it is a foreign term.
For example, you use the word "Template" which is an English word. So it's best to just italicize.
Writing text on the web/internet is different from how we write in a book.
Indeed, a tool for smoothing text using justify can be done. However, for the web, it should be left-aligned only.
This aims to minimize the occurrence of gaps in the lines of text when accessed through different devices.
I mean, this is it.
If on a desktop device the text display with justify align looks neat, it is different if it is displayed on a mobile device. On mobile, all text is left-right aligned, the gaps in word lines are so visible that they are less attractive to read.
Regardless of the type of article created, one thing that can support its reliability on search engines and readers is the amount of text in the article.
A large number of article texts on one page and not duplicates, will have a great chance of being found in search engines and the engagement of users can also increase.
Strive for the number of your page article text more than 1000 word units.
From several descriptions on how to create blog articles that are effective in gaining organic traffic from Google, it can be concluded that there are at least 14 important points that an article writer or blogger must know.
Starting from determining topics, themes, titles, developing ideas, keyword research, writing and optimizing titles to the minimum number of articles that have the potential to appear in search results on the internet.
All of that is a powerful way to get quality organic traffic to the site you are using.
In other words, making articles that are seo-friendly and attract readers' interest will increase quality traffic on the website or blog that has been created.