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Finding the right domain and hosting name can be a tricky business

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Finding the right domain name can be a tricky business, and indeed, can mean


the difference between success and failure in the online marketplace. As such,


it is important to consider the following before choosing a domain name:




•  FOR NEW SITES: Depending on your branding angle, pick a domain name


   that is either highly brandable (meaning that it can be easily and positively


   associated with your product or service) or has your primary keywords in it.


   Use a short and memorable domain name. It is fine if it does not have your


   keywords in it if it is memorable. For serious, long-term websites, a memorable


   domain name will be one of the key ingredients to success.


• If you are going to be working in competitive fields, or if you will have large


   sites, you may want to use a different domain for each different language you


   are targeting.


Examples of domain names I own: webnol.in, thesarkarinaukriblog.in, and blogsarkarinaukri.in


Domain Registration & Hosting




Once you have selected a domain name, you must make sure that it is


available, and then register it. After your domain name has been registered,


you must find a reliable host for your website.




• Register your domain with an ICANN (Internet Corporation for Assigned


   Names and Numbers) accredited registrar. I use GoDaddy.




• Register as a .com if possible, if you have a global market. If you cannot get a


  .com, but a great .net or .org is still available, it might be worth it to register


   one of those instead of registering a longer (and less memorable) .com domain.




• If you are targeting a specific country or language, register a domain name in


   that country’s top-level domain designation (e.g., buy a co.uk website for a


   U.K.-targeted site). Also buy the .com version of your domain name and point


   it at your country-specific location.




• Oftentimes certain directories and search engines will either be biased toward


   local sites will or only let local sites in the index. “Local” may mean ending


   with a local domain and/or being hosted on a server in that country.




• Host your site with a reliable host. I recommend DreamHost orHostgator.




• For dynamic sites, make sure your host supports the technology you will be


   using (such as ASP or PHP) before spending money.



For Further Reading,

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