Finding the right domain and hosting name can be a tricky business

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Finding the right domain name can be a tricky business, and indeed, can mean

the difference between success and failure in the online marketplace. As such,

it is important to consider the following before choosing a domain name:

•  FOR NEW SITES: Depending on your branding angle, pick a domain name

   that is either highly brandable (meaning that it can be easily and positively

   associated with your product or service) or has your primary keywords in it.

   Use a short and memorable domain name. It is fine if it does not have your

   keywords in it if it is memorable. For serious, long-term websites, a memorable

   domain name will be one of the key ingredients to success.

• If you are going to be working in competitive fields, or if you will have large

   sites, you may want to use a different domain for each different language you

   are targeting.

Examples of domain names I own:,, and

Domain Registration & Hosting

Once you have selected a domain name, you must make sure that it is

available, and then register it. After your domain name has been registered,

you must find a reliable host for your website.

• Register your domain with an ICANN (Internet Corporation for Assigned

   Names and Numbers) accredited registrar. I use GoDaddy.

• Register as a .com if possible, if you have a global market. If you cannot get a

  .com, but a great .net or .org is still available, it might be worth it to register

   one of those instead of registering a longer (and less memorable) .com domain.

• If you are targeting a specific country or language, register a domain name in

   that country’s top-level domain designation (e.g., buy a website for a

   U.K.-targeted site). Also buy the .com version of your domain name and point

   it at your country-specific location.

• Oftentimes certain directories and search engines will either be biased toward

   local sites will or only let local sites in the index. “Local” may mean ending

   with a local domain and/or being hosted on a server in that country.

• Host your site with a reliable host. I recommend DreamHost orHostgator.

• For dynamic sites, make sure your host supports the technology you will be

   using (such as ASP or PHP) before spending money.

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